What is SEO?

SEO stands for Search Engine Optimization. It is the art of optimizing a website for search engines to obtain high rankings for a chosen keyword. Majority of searches are performed on Google nowadays. Optimization for a website has many off-site and on-site factors that will help a website to obtain higher rankings.

What this means in simpler terms, is that a search can be performed for a business, information or specific product, and if optimization is done properly the website will rank in the top results.

There are many searches that are performed every day. Internet users search for services in their local area. They search for information on how to fix a clogged drain. Searches are also performed for information and so on.

If a business owner has done proper optimization of their website, there is a good chance that they will be seen in the top results. This is the goal of search engine optimization.

An SEO campaign done correctly:

• Will find relevant keywords and search phrases for the specific website.
• Ensure that the website provides informative content to the user.
• Has similar sites linking to them, which shows that they are respected in their field and are relevant to the subject matter.
• Initiate social media campaigns and so on.

There is a lot of work to be done with search engine optimization that most individuals are not aware of.

SEO done right can get your business in the top search results which will increase traffic to your website and give your business a boost.

When ranking in the top results occurs, this certainly will give your business quite a boost as the user searching for your product is one that is actively searching for what you provide. This is exactly the type of traffic that you want. It is referred to as buyer’s traffic. It means that they are more likely to visit your business and purchase your product.

Targeted traffic such as this is one of the main goals of search engine optimization.